One SEO tip: Nice doubt, to make you understand everything I have included anin detail here. Find some time to check it out.
If you are a blogger or managing a corporate blog, you have probably heard of SEO, but you may not know what to do with it. You have probably gone online and seen a lot of sites making promises to teach you how to get your website to the top of the SERPs in ALL three major search engines. Call them or write them and get the first magic trick for free! For the rest, you only need to pay $999.99.
There are no magic tricks in SEO (I’d say there are no magic tricks at all, but I have a friend who is an illusionist). If you happen to see an offer like the one I described above, your internal warning system should be flashing red.
When it comes to excellent SEO results, there is only hard work, sweat and, sadly, tears.
Because I am a good person, I will be presenting 11 tips that will help you gain visibility and rank higher in the SERPs. Keep in mind that these tips are just the start, as there is always room for improvement, especially when it comes to SEO.
To make your life easier (I did say I was a good person), I divided these tips into three levels based on their difficulty. Let’s start with the easy ones…
1. GET RID OF THOSE UGLY URLS
Can you guess what you will see after clicking the first link? Yeah, me neither. Maybe it’s something about AIaIQobChMIlNfX44yU2Q or AiAAEgLRnPD_BwE&gclsrc=a. Who knows?
But I’m fairly confident that under the second link there is a blog post about website performance. You get me?
This distinction is not only important for users. Even Google recommends paying attention to your URLs structure on their webmaster blog.
Summarizing Google’s recommendations on URLs, you should:
- Keep them as simple as possible.
- Try to make them intelligible to humans.
- Use hyphens to separate words.
- Be careful with parameters.
- And remember that you have to set a redirect when beautifying those URLs.
2. SIZE MATTERS
Or rather, word count matters. A short story is usually defined by having between a 1,000 to 30,000 words. A novel is generally viewed as having 40,000 words or more. For perspective, the first Harry Potter book – the shortest in the series – had 76,944 words.
But when it comes to writing your blog, your job is not to be Stephen King.
While Google appreciates a high word count, readers generally have anxiety when they stare at a long scroll bar on the side of your content.
To start with, try not to write less than 500 words. And then try not to go above 2,000 words (which is about the right length for someone to read in one sitting). That said, sometimes your content is full of gold and you have 11 things you want to write about.
The trick is to find the right balance that works for your readers and crawlers. And once you get that right, then you need to start thinking about keywords.
3. KEYWORD RESEARCH
Whether you’re writing a paragraph or an epic, none of it really matters without some quality keywords to get Google’s attention. This is why it’s important that you do your research.
There are some great tools you can use to find keywords that are relevant to your content, many of which you might not have thought of. For instance, there’s Answer the Public, which provides you with the possible questions (keyword possibilities) that could lead readers to your blog.
I put in blogging into Answer the Public, and I got a visualization like this:And that’s only the tip of the iceberg for what they present.
If keyword research is something that strikes your fancy, then you’re going to love #4.
All right! You survived Level One! Let’s turn up the difficulty just a little bit and take a look at some more tips.
4. TF*IDF – THE ALGORITHM TO RULE THEM ALL
TF*IDF is probably one of those things you’ve never heard of, like the name of the thing that hangs in the back of your throat (uvula, by the way!). TF*IDF is an algorithm used to see how many times a keyword appears in any content and then determines the word’s importance, or weight, in the content itself. Once that is established, the algorithm can then figure out the weight of the keyword in relation to how many times it appears throughout the web.
Basically, the more the word weighs, the rarer it is – meaning, the more value the keyword has to your content and search engines.
You really should read Bartosz Góralewicz’s “The TF*IDF Algorithm Explained” because his step-by-step guide on how to effectively utilize the algorithm is an invaluable resource for content writers and bloggers alike.
5. SPEED UP YOUR WEBSITE
It is extremely important that your website is loading promptly. 53% of visits are abandoned if a mobile site takes longer than three seconds to load. Nobody wants to wait for the page to load.
Do you know who else doesn’t like waiting for your website to load? Crawlers.
And this is a serious problem, especially when taking your crawl budget into consideration.
The crawl budget is “the number of pages Googlebot will regularly crawl based on the size and cleanliness of your site, as well as the number of links directing the crawler to your site.” Generally speaking, the longer it takes for Googlebot to crawl your website, the greater the possibility that your website won’t rank.
You can check your website’s speed by simply pasting your website’s URL in Google PageSpeed Insights. Or use any other commercial tool like GTmetrix or WebPageTest.
If you’re using WordPress CMS, you can read about how to reduce WordPress Load Time. And if your blog uses international languages like Spanish or English, try using a Content Delivery Network (CDN). This will decrease the loading time for your international readers.
The one most important tip for SEO
If there was one SEO tip that all bloggers should know. I would say it should be how to find low competition keywords.
Because this is the most important thing to writing a post. If you get this wrong then everything after is pointless.
If you get this right then everything after becomes easier or unnecessary. You must always be making a posts on the back of a search.
No search means no traffic. And no traffic means no money.
So unless your blogging for your self and driving traffic from 3rd avenues, then you better make sure your keywords are researched right.